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What to pack in your wash bag

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We’ve made it to March, which means spring is just around the corner. Have you started to think about holidays to somewhere warm? Whether you’re going on an all-inclusive, trip of a lifetime to some far flung destination like the Caribbean, or just a short romantic city break somewhere in Europe, we’ve been looking at the essential items to pack in your wash bag to ensure your hair looks great, wherever you are.   The washbag   Buying a quality wash bag is the first important step! It can hold any liquid products and ensure you any spillages while your...

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New Year, New Haircut, New You?

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We’re not just at the start of a new year, we’re also at the start of a new decade. The turn from 2019 to 2020 might have inspired you to make some new years resolutions, or maybe even new decade resolutions – but what about a new look? How long has it been since you changed up your look? It might be time for a change and according to research, a new ‘do can be a great way to boost your confidence.     Embrace change We’re not suggesting a complete overhaul, we think you’re perfect as you are! But...

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What makes a great barber?

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The stereotype about men compared with women is that guys are pretty un-demanding when it comes to hair. This might not always be the case, but it’s generally true that customers will often happily stay with the same barber for years and years, without even considering changing. So how can you make sure you keep someone’s custom? These are the key elements that we think are invaluable in a great barber. What do you think? Are there any we have missed?     The first impression A warm greeting and welcome to a new customer is invaluable. It’s important to...

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Top Tips on marketing your barbershop at Christmas

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It’s inevitable that as we get to December, all salon owners and barbers thoughts turn to Christmas. If you’re wishing you’d planned some festive marketing a little earlier, don’t worry. It’s not too late. There’s still time to get your marketing in place and out rank your competition. Here are some ideas to spruce up your salon, ready for the festivities to begin!   Tis the season for sparkles Everyone knows that Christmas is time for as much decoration and sparkle as humanly possible – and your salon shouldn’t be any different! Transform your space into a Christmas winter wonderland...

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Getting personal with Neocape

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An important part of being a barber is standing out from the crowd. We all know there’s a lot of competition out there, with lots of other barbers and salons that are looking to pounce on new clients at any available opportunity. One key part of marketing your business is your branding. What better place to start than personalised Neocape gowns?   We offer a personalisation service, but you are also able to arrange your own printing once you’ve received your new gowns.   More and more of our customers are asking us to arrange printing on their behalf. Here...

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