Image credit: Pikebarber on Instagram
We all know that being a barber is a great career and a brilliant industry to be a part of. We talk about the advantages of being a barber all the time on the Neocape blog. But one of the areas we don’t touch on as frequently are the difficulties – and we’re speaking specifically here about how much competition there is for business. Making yourself stand out from the crowd is essential if you’re going to make it in this industry, and we’ve got some tips on how to do just that. So be prepared to earn the recognition you deserve and get your name out there.
- Adopt your own style
As in any profession, having your own flair makes you stand out from the rest. By using your own techniques and developing a style that is unique to you, customers will be drawn to your individuality that they can’t get elsewhere. This is a great way to build up a strong client base, and word of mouth will help attract other clients.
- Change your business format
These days, people are starting new businesses and launching category-defining ideas all the time. Why not change how you operate, maybe going into mobile grooming, or by offering on-demand services? Technology continues to develop at a very fast rate, and things like apps and online platforms can help you reach new customers.
- Sell products
By working in the industry, barbers are able to access hair styling products that your average person on the street is not able to lay their hands on. Why not approach your favourite hair styling brand to see if you can be an ambassador for their products? This way you can offer something unique to your customers and make them want to come back to you time and time again.
- Create social media platforms
Nowadays, most barbers have a social media presence of some type. But what if you offer something of real value on your platform? Maybe you could do live streams on how to do your own fade, or create YouTube videos on doing a great dye job at home. By creating interesting and valuable content, you’ll become known as a real leader in the industry and create a great reputation for yourself.
So, there you have it, our tips on the best ways to make a name for yourself in the industry. What do you think? Do you have any other tips to really stand out from the crowd? We’d love to hear from you in the comment