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What makes a great barber?

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The stereotype about men compared with women is that guys are pretty un-demanding when it comes to hair. This might not always be the case, but it’s generally true that customers will often happily stay with the same barber for years and years, without even considering changing. So how can you make sure you keep someone’s custom? These are the key elements that we think are invaluable in a great barber. What do you think? Are there any we have missed?     The first impression A warm greeting and welcome to a new customer is invaluable. It’s important to...

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Top Tips on marketing your barbershop at Christmas

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It’s inevitable that as we get to December, all salon owners and barbers thoughts turn to Christmas. If you’re wishing you’d planned some festive marketing a little earlier, don’t worry. It’s not too late. There’s still time to get your marketing in place and out rank your competition. Here are some ideas to spruce up your salon, ready for the festivities to begin!   Tis the season for sparkles Everyone knows that Christmas is time for as much decoration and sparkle as humanly possible – and your salon shouldn’t be any different! Transform your space into a Christmas winter wonderland...

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Getting personal with Neocape

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An important part of being a barber is standing out from the crowd. We all know there’s a lot of competition out there, with lots of other barbers and salons that are looking to pounce on new clients at any available opportunity. One key part of marketing your business is your branding. What better place to start than personalised Neocape gowns?   We offer a personalisation service, but you are also able to arrange your own printing once you’ve received your new gowns.   More and more of our customers are asking us to arrange printing on their behalf. Here...

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How to find the right barber

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Most people at some point in their life will have that nightmare moment of sitting in the hairdresser’s chair and not liking the way they’ve cut their hair. It’s a universally-recognised conundrum! But is it possible to avoid this situation? What can you do to make sure you’re always 100% happy with your cut? We’ve put together a list of signs to look out for in a barber – so you know you’ll walk out of the salon with a smile on your face – every time.

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It’s almost Festival Barber time

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  Spaghettis are an Italian brand of salons and barbering academies, and we’re also really proud to have them as official Neocape ambassadors. They’re also the organisers behind Festival Barber, an upcoming event with workshops, presentations and demos from some leading barbers on the scene including the likes of John Carmona (Titan Barber) and Josh Lamonaca.   The next Festival Barber is taking place 17th – 18th November in Turin.  The Sunday (17th) will focus on the educational aspect of the two-day event, with a specific focus on training and educational talks from some of the leading lights of barbering....

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